The BrandUpdated a year ago

JITENSHA means bicycle in Japanese. Cycling is deeply rooted in Tokyo's culture and lifestyle. You come across all kinds of bicycles and people from all walks of life, all of whom ride. Cycling is the ideal way to experience Tokyo.

The Japanese art of living has inspired JITENSHA's search for the essential, for purity and elegance. A minimalist approach that can produce sharp, even extreme looks, as played out by Shibuya teenagers or Tokyo bikers.

This nod to Japan has guided all JITENSHA's choices, from the frame colors to the design of the handlebar ends. The desire to share one's life between Tokyo, Paris and all cities, the belief that the bicycle is and will increasingly be a great solution for urban mobility, the commitment to a sustainable environment, through smaller, more responsible companies.

That's the spirit and energy of JITENSHA!

MINIMALISM, PRECISION

AND ATTENTION

HAND-ASSEMBLED IN OUR WORKSHOP

Our mechanics fully assemble your JITENSHA in our Annecy workshop when we receive your order. Every thread is greased, every bolt tightened. Once assembled, each JITENSHA is "human-tested" before being packed and shipped.